BE THE FIRST TO KNOW

Novibet, the official betting partner of the NBA in Greece and Cyprus, is launching the very first “3on3 Road to Glory”, a one-of-a-kind basketball tournament that brings the magic of the NBA to the heart of Athens at the Fokianos Sports Park. Novibet, as the official betting partner of the NBA in Greece and Cyprus, is hosting the “3on3 Road to Glory”, an innovative basketball event that blends the excitement of street basketball, with the glamour of the NBA, the world’s No #1 basketball league, on the weekend of May 31st – June 1st at Fokianos Sports Park. To further elevate the tournament experience, Novibet is bringing the official Larry O’Brien Trophy to Greece, and fans will have the chance to compete in front of the iconic NBA trophy, take photos with it, and get even closer to the thrilling world of the NBA. The tournament will be honored by the presence of Isaiah Thomas, one of the NBA’s most beloved and talented point guards of the modern era. A two-time All-Star, best known for his standout performances with the Boston Celtics and his relentless passion and tenacity on the court, Isaiah Thomas will be in Athens to attend the tournament, sign autographs, and enhance the experience for everyone at Fokianos Sports Park. More than just a competitive tournament, “3on3 Road to Glory” is an authentic NBA-style basketball event — a full-on experience crafted for true lovers of the sport, bringing the NBA’s magic right into the center of Athens for two unforgettable days. Register your team now on the tournament’s official website: https://www.roadtoglory.gr/ Build your team and step into the game!  

The National Basketball Association (NBA) and Novibet – a leading online gaming operator– announce a multiyear collaboration that makes Novibet the league’s first official betting partner in Greece & Cyprus. Through the collaboration, Novibet will offer an authentic gaming experience to fans in Greece, access to official NBA merchandise, and will be featured across the NBA’s localized social and digital media channels in Europe. Novibet will also serve as presenting partner of a localized version of NBA Pick‘Em: Bracket Challenge, one of the NBA’s free-to-play prediction games, host local fan events, and provide select fans with the opportunity to attend live NBA games in the U.S., bringing Greek fans to get closer to the game. Novibet and the NBA will also promote responsible betting and collaborate on best-in-class practices to protect the integrity of NBA games. “This collaboration allows us to elevate the audience’s excitement about the NBA and provide fans in Greece with unique entertainment opportunities that celebrate the spirit of basketball,” said Novibet Owner Rodolfo Odoni. “As NBA basketball continues to grow into one of the most popular sports in Greece, captivating fans with its gripping action and vibrant culture, this collaboration represents a significant milestone for our organization. Novibet will integrate NBA branding into our platforms, delivering our users a premium and immersive experience. Basketball is more than a game; it’s a celebration of community, competition, and the pursuit of excellence. We look forward to this exciting journey ahead, starting from today.” “The passionate NBA fans in Greece will now have even more opportunities to follow and connect with their favorite teams and players,” said NBA Vice President, International Gaming & Data Ventures, Kuljeet Sindhar. “With the 2024-25 NBA season fast approaching, we look forward to working with Novibet to engage Greek fans in new and creative ways.” Fans in Greece will be able to watch the 2024-25 season live on NBA League Pass, the league’s premium live game subscription service available via the NBA App. For more information about the NBA, fans in Europe can visit @NBA on Facebook and follow @NBA on X and @NBAEurope on Instagram. Fans can also download the NBA App for news, updates, scores, stats and videos and purchase the latest NBA merchandise at NBAStore.eu.