Athens, August 2026 – Novibet and AEK announce the launch of their partnership, with Novibet becoming Major Sponsor of the Club’s Women’s Football Team for the 2026–2027 and 2027–2028 seasons.

The new partnership is part of Novibet’s long-standing presence in Greek sport and marks another step in the company’s broader commitment to supporting women’s sport, this time placing women’s football at the forefront. Through this new initiative, the company aims to contribute to further strengthening the presence and visibility of women on the pitch, while highlighting the consistency, dedication and effort behind every step of their sporting journey.

For AEK Women’s Football Team, the agreement represents another important milestone in its steady development, creating new opportunities for further growth and greater visibility. With a clear focus on its goals and a consistent presence on the pitch, the team continues to build momentum, laying the foundations for its next steps.

As part of the partnership, Novibet will feature on the team’s official kits, while the two sides will implement a broader programme of joint activations and social initiatives. Through these actions, the aim is to further showcase the team, its athletes and their efforts on the pitch, while strengthening their connection with the Club’s fans.

Giorgos Bozas, Marketing Director Europe at Novibet, commented: “Our partnership with AEK Women’s Football Team marks another important moment in Novibet’s long-standing presence in Greek sport and, now, in our active support of women’s football. We are particularly pleased to join forces with a historic club, with the aim of contributing to the further development and visibility of the game. We believe that through consistent, long-term partnerships, we can create even more opportunities for female athletes and bring women’s football even closer to fans.”

With a shared vision, high ambitions and a strong commitment to the values of sport, AEK and Novibet reaffirm their joint commitment to supporting the continued development and visibility of women’s football.