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Novibet officially handed over a fully renovated football field to the citizens of Volos yesterday, as part of its Corporate Social Responsibility program Giant Heart, offering a contemporary venue for sports and youth development in the region. This project marks the 16th sports facility delivered under the Giant Heart initiative and proudly bears the name of international football player and program ambassador, Giannis Konstantelias, as an honorary tribute to his heritage and contribution to sports. The inauguration ceremony was attended by dozens of children and residents, who celebrated the creation of a new hub for athletic activity and inspiration for the city’s youth. The event culminated in interactive sports activities and games, with the participation of children from local academies and clubs. The Mayor of Volos, Mr. Achilleas Beos, expressed his gratitude in a brief speech: "This facility is a true jewel, a remarkable gift from Novibet to our city. It stands as a model to be emulated, and I sincerely hope that initiatives like this will inspire our children to embrace sports and build a healthier future. It would be a true privilege for our collaboration with Novibet to continue, as they have demonstrated genuine commitment to our local community. I extend my heartfelt thanks to them." Novibet’s Chief Marketing Officer, Mr. Christoforos Bozatzidis, stated: “The creation of modern sports infrastructure is a strategic priority for us at Novibet, especially when it is aimed at young children. Through Giant Heart, we continue to breathe life into spaces that nurture the dreams and ambitions of future generations. Today’s event in Volos fills us with joy and pride.” International footballer and Giant Heart Ambassador Giannis Konstantelias added: “Seeing children play on a field that bears my name, in the place where I was born and raised, fills me with emotion and pride. I hope this facility inspires children, just as I was inspired when I took my first steps. Special thanks to Novibet for helping me make this dream a reality.”

Novibet received three major accolades at this year’s Dime - Digital Media Awards, reaffirming its strong presence in the digital content and social media landscape. These awards further solidify the company’s position as a pioneer in digital communication, with targeted practices that combine innovation and authenticity, strengthening the brand's relationship with its audience. Specifically:

• Gold award in the category Best Use of TikTok, for its dynamic and flexible content strategy that leveraged authentic storytelling, interactive challenges, and collaborations with popular creators. Novibet’s TikTok channel surpassed 49,000 followers and 24 million views, redefining Gen Z’s connection with sports and entertainment.
• Silver award in the category Best Use of YouTube, for a channel with over 100,000 subscribers offering a consistent stream of original informational and entertainment programming. The content strategy enhances audience engagement, connecting sports with broader themes.
• Bronze award in the category Best Use of Facebook, for a comprehensive strategy across Facebook and Instagram that utilizes data insights, consistent brand storytelling, and high-performing content. The result was over 106 million impressions and a 296% increase in followers.

Elena Barba, Director of Marketing Communication at Novibet, stated: "We are very proud of our distinctions at this year’s Dime Awards. They are a recognition of our team’s creativity and consistency. At Novibet, we believe in the power of content and connecting with our audience in an authentic way. We give space to our team’s ideas, encourage initiative, and invest in content that constantly evolves." These three distinctions further highlight Novibet’s recognition as one of the most innovative brand storytellers in sports marketing. At the same time, they affirm the company’s ability to develop communication platforms that combine technology, creativity, and genuine audience connection.

Novibet received international gold distinctions at the EGR Marketing & Innovation Awards (London, June 19) and the SBC Awards Europe (Malta, June 12), two of the most prestigious global institutions in the online gaming industry. Specifically, at the EGR Marketing & Innovation Awards — a global competition that recognizes the most effective and best-performing marketing practices in online gaming — Novibet took first place in the following categories:

• Affiliate Programme Marketing Campaign
• CRM Campaign

Additionally, the GameTech company was recognized at the European level at the SBC Awards Europe, securing top honors in the following categories:

• Sportsbook Operator of the Year
• Operator Innovation in Gaming

These distinctions reflect Novibet’s strategic investment in cutting-edge technology, innovation, and, most importantly, in creating an online entertainment experience that always places the player at the center. Christoforos Bozatzidis, Chief Marketing Officer of Novibet, stated: “These awards are a true acknowledgment of the work at the core of our marketing and innovation strategy. Being recognized in categories like CRM and Affiliate Marketing reaffirms our commitment to leveraging data, technology, and creativity to deliver personalized, meaningful experiences to our players. At the same time, being named Sportsbook Operator and Gaming Innovation leader at the SBC Awards motivates us to keep redefining the future of online entertainment through products and campaigns that stand out on a global scale.” These accolades add to a series of distinctions already achieved by Novibet, which was recently included in the “FT1000: Europe’s Fastest Growing Companies 2025” list by Financial Times and Statista, as one of the fastest-growing companies in Europe.

The leading GameTech company announces its first strategic partnership with a sports entity in Mexico, marking a new era in fan experience. As part of its global strategy, Novibet, the multi-award-winning international GameTech and digital entertainment company, has joined forces with Cruz Azul, one of the most iconic and historic football clubs in the country, thereby strengthening its presence in the region and betting on a passionate market undergoing digital transformation. Together with La Máquina, Novibet aims to establish itself as a key player in the Mexican sports ecosystem through a five-year agreement that includes branding on the chest and shoulder of the team’s jersey. The deal also features a series of initiatives designed to actively enhance the fan experience through the integration of technology, innovation, and entertainment, transforming the way Cruz Azul fans engage with the team they love. Novibet has already demonstrated its growth and strength in other major markets such as Brazil, Greece, and Ireland, where it has built partnerships with high-profile clubs in leagues like the Greek Super League and the Premier League. Mexico is the second-largest sports betting market in Latin America, only behind Brazil, where Novibet has already established strong partnerships in the region. In Mexico, over 80% of sports bets are placed on football, with Liga MX being the dominant force in the country's sports betting scene. Within this context, bringing Cruz Azul—one of the most traditional and influential teams in the country—into the Novibet family represents a natural and strategic alliance. This union paves the way for innovative activations and unique experiences that will transform every matchday, on and off the field, placing the fan at the heart of the action. "We are proud to partner with such an iconic club as Cruz Azul, whose legacy and passion for the sport align perfectly with our values of innovation, entertainment, and commitment to an elevated fan. This partnership not only strengthens our presence in Latin America—it also allows us to connect with millions of football fans in the country,” said Nikos Papadoglou, General Manager of Novibet. On this matter, Eng. Víctor Velázquez, president of CF Cruz Azul, stated: "The alliance with Novibet is great news. As I mentioned at the end of the Concacaf Champions Cup, we are committed to consolidating a team for the ages, and these partnerships allow us to move precisely in that direction. I am also very happy for the fans, who will benefit from great experiences and the best entertainment, hand in hand with our friends at Novibet." With this partnership, Novibet and Cruz Azul are not only celebrating their union but also the beginning of a new phase focused on innovation, fan engagement, and mutual growth in one of the world’s most passionate markets. What begins as a strategic collaboration promises to become a unique experience for the Celeste community and football fans throughout Mexico.

As the official betting partner of the NBA in Greece and Cyprus, Novibet brought the pulse of the NBA to Athens. The basketball event ‘3on3 Road to Glory’, organized by Novibet in collaboration with the NBA, was successfully held at the historic Fokianos Sports Park. For two full days (May 31 – June 1), the heart of Athens pulsed with NBA energy, offering unforgettable moments of competitive action and entertainment for basketball fans of all ages. The tournament was a true celebration of street basketball, blending the raw spirit of the game with the prestige of the NBA. A standout attraction was the presence of the Larry O’Brien Trophy, the iconic NBA championship trophy, which drew thousands of visitors eager to capture the moment with a photo. Adding to the excitement, Isaiah Thomas, the charismatic two-time NBA All-Star point guard, joined the event, signed autographs, posed for photos, and shared moments of inspiration with attendees. With over 400 participants and an impressive crowd turnout throughout the weekend, the event proved that basketball has the power to unite and inspire. The tournament served as yet another testament to the strategic partnership between Novibet and the NBA, sharing a common vision of promoting the sport and strengthening basketball culture in Greece.