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Athens, August 2026 – Novibet and AEK announce the launch of their partnership, with Novibet becoming Major Sponsor of the Club’s Women’s Football Team for the 2026–2027 and 2027–2028 seasons.

The new partnership is part of Novibet’s long-standing presence in Greek sport and marks another step in the company’s broader commitment to supporting women’s sport, this time placing women’s football at the forefront. Through this new initiative, the company aims to contribute to further strengthening the presence and visibility of women on the pitch, while highlighting the consistency, dedication and effort behind every step of their sporting journey.

For AEK Women’s Football Team, the agreement represents another important milestone in its steady development, creating new opportunities for further growth and greater visibility. With a clear focus on its goals and a consistent presence on the pitch, the team continues to build momentum, laying the foundations for its next steps.

As part of the partnership, Novibet will feature on the team’s official kits, while the two sides will implement a broader programme of joint activations and social initiatives. Through these actions, the aim is to further showcase the team, its athletes and their efforts on the pitch, while strengthening their connection with the Club’s fans.

Giorgos Bozas, Marketing Director Europe at Novibet, commented: “Our partnership with AEK Women’s Football Team marks another important moment in Novibet’s long-standing presence in Greek sport and, now, in our active support of women’s football. We are particularly pleased to join forces with a historic club, with the aim of contributing to the further development and visibility of the game. We believe that through consistent, long-term partnerships, we can create even more opportunities for female athletes and bring women’s football even closer to fans.”

With a shared vision, high ambitions and a strong commitment to the values of sport, AEK and Novibet reaffirm their joint commitment to supporting the continued development and visibility of women’s football.

Novibet announces the launch of a strategic partnership with Maroussi B.C., one of the most renowned and historic clubs in Greek basketball. This agreement reaffirms Novibet’s commitment to supporting Greek sports and teams that have demonstrated their momentum and impact on the game. By standing alongside Maroussi B.C., Novibet aims to strengthen the club’s efforts to continue its upward trajectory, investing both in its on-court performance and fostering a genuine and impactful relationship with the local community. The partnership is built upon shared values such as dedication, consistency, and passion for the game—principles that lie at the heart of both Novibet’s identity and Maroussi B.C.’s philosophy. Maroussi B.C. General Manager, Mr. Thanasis Souflias, stated: "The collaboration with such a strong,  leading brand like Novibet, fully aligns with our strategic vision for the growth and establishment of Maroussi B.C. at the highest level. It is not just a commercial agreement, but a strategic choice that strengthens our ongoing effort to develop Maroussi B.C. on all fronts—both on and off the court. We are confident that our shared commitment to values such as consistency, focus, and love for sports will serve as the foundation for a fruitful and long-lasting partnership." Nontas Kargakis, Head of Brand Sponsorships & Activations at Novibet, added: "Our collaboration with Maroussi B.C. is part of our broader strategy to support Greek sports and teams with a strong local presence. Maroussi B.C. is a club with a long-standing history in basketball and dynamic potential, and we believe that together we can create significant value—not only for the team but also for all those who support it. Our goal is for this partnership to serve as a steady point of reference and a tangible expression of our commitment to backing sports, in practice."

Novibet proudly welcomes Vassilis Spanoulis as its new ambassador within the framework of its Corporate Social Responsibility program, Giant Heart. Through this strategic collaboration, the aim is to inspire the new generation with the values of perseverance, authenticity, and personal growth. The partnership is sealed with the new tagline: “Actions that make a difference”, which premieres tomorrow through the program’s new campaign. The philosophy of Novibet’s Giant Heart program—rooted in authentic contribution and the recognition of efforts that truly make a difference—perfectly aligns with the personal narrative of Vassilis Spanoulis. One of the most iconic figures in Greek and European basketball, he is defined not only by his titles and distinctions but by the way he achieved them: with passion, hard work, and unwavering belief in his abilities. Through this collaboration, Vassilis Spanoulis emerges not only as a model of discipline and a winner’s mentality, but also as a mentor for a new era, inviting the younger generation to believe in the actions that, beyond the shine of trophies, define a true champion. Elona Poukamisa, Head of PR, CSR & Corporate Communications at Novibet, stated: “Vassilis Spanoulis is not only a sports legend but also a living symbol of the strength that comes from believing in ourselves and embracing authenticity in every step. By welcoming him into the Giant Heart family, we aim to share the message that our actions – whether small or big – are the ones that truly make a difference.” Vassilis Spanoulis, International Coach, commented: “For me, success is not measured only by titles, but by the actions that leave a positive mark on the people around us. Through my collaboration with Novibet’s Giant Heart, I want to pass on to the younger generation the message that perseverance, authenticity, and giving back are values that can truly make a difference.” The core of the new campaign that marks the beginning of this partnership is based on the protagonist’s personal journey: filled with silent victories, endless training sessions, and countless small decisions that ultimately led him to the top. The film takes us to his natural environment—the court—shedding light on the unseen moments that shape the character of a true leader. By highlighting positive role models and creating tangible actions that strengthen society as a whole, the inclusion of Vassilis Spanoulis in Giant Heart significantly enhances the program’s mission, further reinforcing its social impact and value. 👉 Watch the campaign film here: https://www.youtube.com/watch?v=ZkRgebfA6qk

Novibet is pleased to announce its new sponsorship collaboration with A.S. Karditsas IAPONIKI, assuming the role of Gold Sponsor of the team for the next two years. As part of the agreement, the Novibet logo will appear on the back of the team jersey, highlighting the company’s commitment to the development of Greek basketball and the support of regional clubs. This season marks a milestone for A.S. Karditsas IAPONIKI, as the club will compete for the first time in a European tournament, the Basketball Champions League (BCL), while continuing its strong presence in the Greek Basket League for the fourth consecutive year. This achievement, combined with last year’s participation in the Greek Cup Final-8, signals the dynamic presence of the team at the highest level of Greek basketball. The team’s journey goes beyond the court, with significant contributions to the local community. With an Academy hosting more than 500 young athletes and the state-of-the-art New Indoor Gym of Karditsa - this year’s venue for European games - A.S. Karditsas IAPONIKI continues to be a beacon of growth for sports in Thessaly. Christos Deligiannis, Vice President & General Manager of A.S. Karditsas IAPONIKI, stated: “We are especially delighted that A.S. Karditsas IAPONIKI has reached a level that allows us to attract important sponsors such as Novibet. The upcoming participation of our team in the Basketball Champions League is a historic moment and a great challenge for our club. On this new path, we have a very strong partner by our side, as today marks the beginning of our sponsorship collaboration with Novibet, a leading company in the gametech sector. We believe that this partnership will decisively contribute to the further growth and future successes of our team.” Nontas Kargakis, Head of Brand Sponsorships & Activations at Novibet, commented: “Our collaboration with A.S. Karditsas IAPONIKI highlights our commitment to supporting historic and dynamic clubs across the country, with emphasis on regional development and the promotion of Greek basketball both domestically and internationally. The team’s participation in the Basketball Champions League is a milestone that fills us with pride and anticipation for everything that lies ahead.” With Novibet’s support, A.S. Karditsas IAPONIKI enters a new era full of challenges and opportunities, continuing to make history both on and off the court.

Novibet proudly announces its new sponsorship agreement with Iraklis B.C., assuming the role of Main Sponsor of the historic team from the North for the next two years. With Iraklis B.C. making a dynamic return to the A1 league, this partnership carries special significance, marking the beginning of a new era for one of the most historic teams in Greek basketball. Novibet is actively supporting the team’s efforts to reclaim a prominent spot in the league, with higher ambitions and a consistent presence among the top teams of the Greek championship. Beyond on-court support, Novibet will also play an active role in reshaping the fan experience by contributing to the renovation of the team’s stadium, including the creation of a new fan zone located in the outdoor area of Ivanofeio. This sponsorship agreement is part of Novibet’s strategy to actively support Greek sports and local communities through partnerships with clubs that possess a strong identity, a proud past, and promising prospects. Anastasios Dingas, President of Iraklis B.C., stated: “We are pleased and very happy to announce that NOVIBET becomes the main jersey sponsor of Iraklis B.C. This collaboration is a major step for our team, as it enables us to further strengthen both our squad and our infrastructure for the upcoming season in the Greek Basketball League. NOVIBET, as a leading company in its field, chose to support our vision of restoring Iraklis to its rightful place. The trust NOVIBET shows in Iraklis is a significant reinforcement for us, giving us extra motivation to achieve our goals this season.” Christoforos Bozatzidis, Chief Marketing Officer at Novibet, commented: “Our collaboration with Iraklis is not just a sponsorship agreement, but a strategic investment in a beloved Thessaloniki team that embodies the values of perseverance, faith, and revival. At Novibet, we’re proud to be part of the next chapter in Iraklis’ story, contributing both to its competitive journey and the overall experience of its fans. Together, we share a vision for a stronger-than-ever Iraklis.” Novibet’s role as Main Sponsor will also be reflected on the team’s official jerseys, symbolising the company’s commitment to stand by Iraklis every step of the way on its new path.