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The leading GameTech company announces its first strategic partnership with a sports entity in Mexico, marking a new era in fan experience. As part of its global strategy, Novibet, the multi-award-winning international GameTech and digital entertainment company, has joined forces with Cruz Azul, one of the most iconic and historic football clubs in the country, thereby strengthening its presence in the region and betting on a passionate market undergoing digital transformation. Together with La Máquina, Novibet aims to establish itself as a key player in the Mexican sports ecosystem through a five-year agreement that includes branding on the chest and shoulder of the team’s jersey. The deal also features a series of initiatives designed to actively enhance the fan experience through the integration of technology, innovation, and entertainment, transforming the way Cruz Azul fans engage with the team they love. Novibet has already demonstrated its growth and strength in other major markets such as Brazil, Greece, and Ireland, where it has built partnerships with high-profile clubs in leagues like the Greek Super League and the Premier League. Mexico is the second-largest sports betting market in Latin America, only behind Brazil, where Novibet has already established strong partnerships in the region. In Mexico, over 80% of sports bets are placed on football, with Liga MX being the dominant force in the country's sports betting scene. Within this context, bringing Cruz Azul—one of the most traditional and influential teams in the country—into the Novibet family represents a natural and strategic alliance. This union paves the way for innovative activations and unique experiences that will transform every matchday, on and off the field, placing the fan at the heart of the action. "We are proud to partner with such an iconic club as Cruz Azul, whose legacy and passion for the sport align perfectly with our values of innovation, entertainment, and commitment to an elevated fan. This partnership not only strengthens our presence in Latin America—it also allows us to connect with millions of football fans in the country,” said Nikos Papadoglou, General Manager of Novibet. On this matter, Eng. Víctor Velázquez, president of CF Cruz Azul, stated: "The alliance with Novibet is great news. As I mentioned at the end of the Concacaf Champions Cup, we are committed to consolidating a team for the ages, and these partnerships allow us to move precisely in that direction. I am also very happy for the fans, who will benefit from great experiences and the best entertainment, hand in hand with our friends at Novibet." With this partnership, Novibet and Cruz Azul are not only celebrating their union but also the beginning of a new phase focused on innovation, fan engagement, and mutual growth in one of the world’s most passionate markets. What begins as a strategic collaboration promises to become a unique experience for the Celeste community and football fans throughout Mexico.

As the official betting partner of the NBA in Greece and Cyprus, Novibet brought the pulse of the NBA to Athens. The basketball event ‘3on3 Road to Glory’, organized by Novibet in collaboration with the NBA, was successfully held at the historic Fokianos Sports Park. For two full days (May 31 – June 1), the heart of Athens pulsed with NBA energy, offering unforgettable moments of competitive action and entertainment for basketball fans of all ages. The tournament was a true celebration of street basketball, blending the raw spirit of the game with the prestige of the NBA. A standout attraction was the presence of the Larry O’Brien Trophy, the iconic NBA championship trophy, which drew thousands of visitors eager to capture the moment with a photo. Adding to the excitement, Isaiah Thomas, the charismatic two-time NBA All-Star point guard, joined the event, signed autographs, posed for photos, and shared moments of inspiration with attendees. With over 400 participants and an impressive crowd turnout throughout the weekend, the event proved that basketball has the power to unite and inspire. The tournament served as yet another testament to the strategic partnership between Novibet and the NBA, sharing a common vision of promoting the sport and strengthening basketball culture in Greece.

As part of its ongoing CSR program, Giant Heart, Novibet proudly announces its collaboration with The Hellenic Initiative (THI), supporting the THI Summer Youth Academy as a Gold Sponsor. This initiative will bring together over 100 young people aged 10–17 who are eager to grow, connect, and have fun through basketball. Special priority will be given to children and adolescents who need it most, offering them a unique life experience that will shape them both on and off the court. The Summer Youth Academy will run from June 30 to July 25, split into two sessions, and will take place at the Leonteios School facilities in Patissia. The program is organized in collaboration with Eurohoops, which is responsible for its design and implementation. With a key message “The game begins in your neighborhood”, Novibet also launches the Giant Heart Roadshow, aiming to reach even more young people and foster stronger community engagement. At the heart of this initiative is a branded van equipped with a mobile basketball hoop, which will tour key neighborhoods of Athens during the registration period. The van will make 30-minute stops at central and high-traffic areas, inviting children and parents to discover the philosophy of the Academy through interactive sports and entertainment activities. Additionally, the Giant Heart Roadshow will host special events at basketball courts that Novibet has renovated and donated to municipalities across Attica in recent years, actively advancing the program’s vision of free access to high-quality sports infrastructure for all. Open community events will be held at the following Giant Heart Courts:

• Moschato–Tavros Municipality (Metamorfoseos Street): Saturday, May 24, 18:00–21:00
• Kifisia Municipality – Workers’ Housing Area (Marinou Antypa Street): Saturday, May 31, 18:00–21:00

At these events, children and their families will be immersed in the spirit of the Summer Youth Academy through experiential games, interactive activities, and engaging presentations. These initiatives are a natural extension of the Giant Heart mission: to make sports, inspiration, and inclusion an integral part of everyday life. As Christoforos Bozatzidis, Chief Marketing Officer at Novibet, stated: "Supporting the THI Summer Youth Academy marks another important step in the journey of Giant Heart. We truly believe that sports are a powerful driver of inclusion and empowerment, especially for children who don’t start from an equal playing field. We are proud to stand by their side, giving them the opportunity to grow, be inspired, and shape their future." Nick Stathopoulos, Member of the Board at THI and President of this year’s Summer Youth Academy, added: "We are thrilled to launch the 2025 Academy. Once again, we welcome children who deserve access to opportunity and inspiration. This year, our program expands to reach more age groups and amplify its social impact. This will also be reflected in the neighborhoods of Athens through ‘The Giant Heart Roadshow.’ We thank Novibet’s Giant Heart for its generous Gold Sponsorship. Its support strengthens our efforts and advances the Academy’s mission. We invite others to join us in this journey." With a firm commitment to social contribution, Novibet’s Giant Heart program continues to invest in meaningful initiatives that make a real difference in local communities and the lives of the next generation.

Novibet, the official betting partner of the NBA in Greece and Cyprus, is launching the very first “3on3 Road to Glory”, a one-of-a-kind basketball tournament that brings the magic of the NBA to the heart of Athens at the Fokianos Sports Park. Novibet, as the official betting partner of the NBA in Greece and Cyprus, is hosting the “3on3 Road to Glory”, an innovative basketball event that blends the excitement of street basketball, with the glamour of the NBA, the world’s No #1 basketball league, on the weekend of May 31st – June 1st at Fokianos Sports Park. To further elevate the tournament experience, Novibet is bringing the official Larry O’Brien Trophy to Greece, and fans will have the chance to compete in front of the iconic NBA trophy, take photos with it, and get even closer to the thrilling world of the NBA. The tournament will be honored by the presence of Isaiah Thomas, one of the NBA’s most beloved and talented point guards of the modern era. A two-time All-Star, best known for his standout performances with the Boston Celtics and his relentless passion and tenacity on the court, Isaiah Thomas will be in Athens to attend the tournament, sign autographs, and enhance the experience for everyone at Fokianos Sports Park. More than just a competitive tournament, “3on3 Road to Glory” is an authentic NBA-style basketball event — a full-on experience crafted for true lovers of the sport, bringing the NBA’s magic right into the center of Athens for two unforgettable days. Register your team now on the tournament’s official website: https://www.roadtoglory.gr/ Build your team and step into the game!  

In recognition of World Stray Animals Day on April 4, Novibet stays true to its unwavering commitment to animal welfare through Giant Heart, its social contribution program. With a series of targeted actions in Athens and Thessaloniki, the Novibet extended vital support to animal welfare organizations, shelters, and care programs. These efforts included infrastructure improvements, as well as support for sterilization and adoption initiatives—reinforcing Novibet’s ongoing dedication to the wellbeing of stray companion animals. 'A Little Shelter' – Turning Support into Action, and Action into Impact

In partnership with the organization A Little Shelter, which had suffered significant damage due to extreme weather conditions, Novibet undertook extensive restoration works through the Giant Heart program to strengthen and enhance the shelter's infrastructure. With a focus on ensuring the safety, cleanliness, and dignity of the animals' living environment, substantial improvements were made to support the facility’s functionality and resilience against future challenges. During the visit, Novibet employees joined forces with shelter staff to design and paint a heartfelt mural in celebration of animal companionship—transforming the initiative into a celebration of creativity and compassion.

Novibet Teams Up with Aris Thessaloniki and Argos Animal Welfare Association for the Strays of Thessaloniki

Driven by a shared sense of love and respect for animals, Novibet collaborated with the Aris Thessaloniki football club and the local Argos Animal Welfare Association to implement a sterilization program focused on stray animals—particularly the cats residing at the club’s training center and surrounding areas. This initiative plays a key role in controlling the local stray population and ensuring their health and well-being.

Make it Pawsible – A Meaningful Contribution to Our Most Loyal Friends

Through the Giant Heart program, Novibet also supported the Make it Pawsible initiative, in collaboration with the football club Atromitos Athens, through a targeted donation to bolster the organization’s vital work. This support helps cover the costs of food, medical care, and general upkeep for the animals sheltered at the facility.