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The National Basketball Association (NBA) and Novibet – a leading online gaming operator– announce a multiyear collaboration that makes Novibet the league’s first official betting partner in Greece & Cyprus. Through the collaboration, Novibet will offer an authentic gaming experience to fans in Greece, access to official NBA merchandise, and will be featured across the NBA’s localized social and digital media channels in Europe. Novibet will also serve as presenting partner of a localized version of NBA Pick‘Em: Bracket Challenge, one of the NBA’s free-to-play prediction games, host local fan events, and provide select fans with the opportunity to attend live NBA games in the U.S., bringing Greek fans to get closer to the game. Novibet and the NBA will also promote responsible betting and collaborate on best-in-class practices to protect the integrity of NBA games. “This collaboration allows us to elevate the audience’s excitement about the NBA and provide fans in Greece with unique entertainment opportunities that celebrate the spirit of basketball,” said Novibet Owner Rodolfo Odoni. “As NBA basketball continues to grow into one of the most popular sports in Greece, captivating fans with its gripping action and vibrant culture, this collaboration represents a significant milestone for our organization. Novibet will integrate NBA branding into our platforms, delivering our users a premium and immersive experience. Basketball is more than a game; it’s a celebration of community, competition, and the pursuit of excellence. We look forward to this exciting journey ahead, starting from today.” “The passionate NBA fans in Greece will now have even more opportunities to follow and connect with their favorite teams and players,” said NBA Vice President, International Gaming & Data Ventures, Kuljeet Sindhar. “With the 2024-25 NBA season fast approaching, we look forward to working with Novibet to engage Greek fans in new and creative ways.” Fans in Greece will be able to watch the 2024-25 season live on NBA League Pass, the league’s premium live game subscription service available via the NBA App. For more information about the NBA, fans in Europe can visit @NBA on Facebook and follow @NBA on X and @NBAEurope on Instagram. Fans can also download the NBA App for news, updates, scores, stats and videos and purchase the latest NBA merchandise at NBAStore.eu.

Novibet continues to reach new heights, securing the Gold Award for ‘Marketing Campaign of the Year’ at the SBC Awards, one of the most esteemed honors in the online gaming industry. This achievement adds to the company’s extensive list of international accolades, with Novibet now surpassing 50 awards and solidifying its place among the global leaders in the sector. The campaign titled ‘Novibet Thelo’ (I Want Novibet) stood out last season, capturing the public's attention and earning Novibet the distinction of being the first online gaming company to win an Effie award. The recent international recognition at the SBC Awards further underscores the campaign’s impact and broad appeal. Christoforos Bozatzidis, Chief Marketing Officer, Novibet, stated: “We are deeply honored to receive this Gold Award at the SBC Awards, which reflects our commitment to delivering groundbreaking campaigns and continually enhancing our customers' experiences. The ‘Novibet Thelo’ campaign is a prime example of how we blend creative ideas with strategic marketing to create a meaningful impact in the market. We extend our heartfelt thanks to our team, partners, and everyone who contributed to this success.”

Novibet delivered two newly renovated basketball and football courts in the Kifisia Workers' Housing area in Athens, Greece. These are the 14th and 15th sports facilities reconstructed under Novibet's Giant Heart program. The basketball court renovations included the installation of an acrylic flooring base, new certified Olympic-standard basketball hoops, and a vibrant color redesign matching the Giant Heart’s theme. Adjacent to the basketball court, a brand-new football field was created in a previously unused space, bringing together two of the most beloved sports. Christoforos Bozatzidis, Chief Marketing Officer, Novibet, commented: “We are delighted to bring to life the two new Giant Heart courts in the Kifisia Workers' Housing area, which are now a meeting point for residents and children of the neighborhood. These courts are a milestone for Novibet, as it’s the first time we deliver facilities for both sports (football & basketball), further enriching the city’s athletic life.”

Novibet, through its social contribution initiative, Giant Heart, is actively assisting in the multi-faceted support of those affected by the fires of August, collaborating with three recognized organizations. With a strong sense of responsibility and solidarity towards the communities impacted by the devastating fires of the summer of 2024, Novibet and Giant Heart are implementing a comprehensive humanitarian aid program, in cooperation with three significant entities. The goal of the program is the immediate relief and long-term healing of the wounds left behind by the fires, with actions aimed at supporting both citizens and animals. In collaboration with the Panhellenic Association of Volunteer Firefighters, Novibet made a significant donation for the purchase of specialized rescue equipment for the needs of the Volunteer Fire Brigade of Penteli and the implementation of training programs, aimed at enhancing the skills of volunteer firefighters in critical areas such as rope rescue and first aid. This initiative aims to strengthen the operational readiness of the volunteer firefighters, members of the Panhellenic Association of Volunteer Firefighters, and to more effectively respond to future emergencies. At the same time, through the Giant Heart #Novipet pillar, Novibet reached out to the non-profit organization Dogs' Voice, to relieve the animals affected by the recent fires. The company provided substantial financial support to cover the immediate needs of 34 animals rescued from the flames and housed in the organization's facilities. Additionally, Novibet covered the accommodation expenses for 4 animals requiring specialized care. Lastly, to offer tangible support to the fire-affected families whose homes were completely destroyed, the firefighters, and volunteers who were on the ground from the very beginning, Giant Heart collaborated with the organization Humanity Greece, contributing to the 24-hour provision and distribution of long-lasting food items and fresh meals for 240 fellow citizens in the affected areas of Rafina, the Varnava Community, Penteli, and Marathon. "Supporting vulnerable social groups and protecting the rights of stray animals are fundamental values for Novibet. Through Giant Heart, we join forces with organizations that work tirelessly to restore the areas affected by this year’s fires. We aim for immediate relief and long-term restoration, sending a message of solidarity and hope to our fellow citizens," states Maria Kalapotharakou, Head of Corporate Communication & Public Relations at Novibet. Through these actions, Novibet reaffirms its commitment to being present in critical moments, offering help and multi-faceted support to local communities across the country.

Novibet proudly celebrates 3 years of the Giant Heart initiative, a social contribution project that has implemented numerous actions with a significant positive impact on society, especially for the younger generation. With a vision of building a better future through activities that promote the value of sports, support vulnerable social groups, and protect the rights of stray companion animals, Giant Heart has managed to support over 40 social actions to date. 2021 / With international basketball player Giannis Antetokounmpo as its ambassador, Giant Heart took its first significant steps, with its first major action being the practical support of those affected by the fires in Attica and Evia. 2022 / Dynamically continuing its social activities in 2022, Giant Heart initiated the implementation of a very robust program for upgrading municipal sports facilities throughout Greece, which continues to this day. From the first year of the program’s operation, 9 soccer fields were upgraded and handed over to local communities across the country. At the same time, and always with a focus on social contribution, the Giant Heart supported 15 organizations with widely recognized social work in 2022. 2023 / Giant Heart grows and expands its activities even further. In addition toupgrading 5 more fields and adding football players Kostas Tsimikas and Giannis Konstantelias to its team of ambassadors, Giant Heart continued to demonstrate its commitment to social contribution. It provided tangible support to the residents of Thessaly who were affected by extreme weather events and inaugurated the new action pillar #Novipet for the protection of stray companion animals. Fast forward to today, Giant Heart further strengthens its social work with the initiative “A Ball for Every Child”, giving many children their first professional football and distributing smiles and lifelong memories, along with Giant Heart Ambassador Kostas Tsimikas. The initiative aims to foster a love for sports and team play and create positive role models for young aspiring athletes who want to pursue their dreams. An important moment in the journey of Giant Heart is the inclusion of Thomai Vardali, the first female Ambassador of Giant Heart, bringing women’s football and female inclusion and empowerment in sports to the forefront. At the same time, as part of its ongoing support for local communities, two new fields in the Kifisia Workers’ Housing area are already under reconstruction. Additionally, Giant Heart continues to support stray companion animals through a series of actions, including collaboration with Athens Happy House, which significantly contributes to the care of stray animals.