BE THE FIRST TO KNOW

Novibet officially announces the expansion of its partnership with AEL FC through a three-year naming rights agreement for the team, ushering in a new era for Larissa and its vibrant sports community. Starting from the new season, the historic club will compete as AEL Novibet—an initiative of high symbolic and strategic importance. This collaboration is part of Novibet’s broader plan to support Greek sports, with a focus on strengthening clubs that carry strong local heritage and development potential. The enhancement of the relationship with AEL comes as a natural evolution of the partnership launched in 2024, when Novibet actively supported the team’s journey back to the Super League. With promotion already achieved, the shared commitment now focuses on establishing AEL among the top ranks of Greek football and creating a modern football environment for Larissa. As Christoforos Bozatzidis, Chief Marketing Officer of Novibet, stated: “After a year of meaningful collaboration with AEL FC, the decision to acquire the team’s naming rights emerged as a natural next step. For us, AEL is not just a historic club; it is a symbol of an entire city that lives and breathes football. Together, we aspire to inspire the next generation, strengthen the club’s momentum, and create long-term value for the city and its supporters.” The new three-year agreement forms part of Novibet’s long-term strategy for sustainable investments in sports, with particular emphasis on regional communities. Supporting AEL and Larissa reflects the company’s commitment to making a tangible contribution to the advancement of Greek sports and to encouraging active youth participation at the local level. The renaming announcement is accompanied by a comprehensive activation plan, both locally and nationally, designed to showcase the team’s new identity and further strengthen its connection with Larissa’s football community.

Novibet and Aris FC are renewing their strategic partnership, extending their sponsorship agreement until 2030. Following two successful years of collaboration (2023–2025), Novibet will continue as the Main Sponsor of Aris FC, standing firmly by the “God of War” at every step of its journey. This new multi-year agreement is part of Novibet’s long-term strategy for sustainable investments in Greek sports, with a strong focus on Thessaloniki and the wider region, by supporting historic clubs that remain an integral part of local communities. As part of this collaboration, Novibet has already carried out important initiatives together with Aris FC, including support for social programs, responsible gaming campaigns, and fan-centered activities aimed at engaging the younger generations. The continuation of this partnership will be accompanied by a comprehensive plan of future initiatives, both locally and nationwide, further strengthening the club’s bond with society and highlighting the values of sports. Irini Karipidi, President & CEO of Aris FC, stated: “We are particularly delighted to renew our sponsorship agreement with Novibet until 2030. Novibet is a strategic partner of Aris FC, and our collaboration during the first two years has been truly successful. Over the next five years, our goal is to further develop joint initiatives, leaving behind not only an athletic but also a social and philanthropic footprint.” Christoforos Bozatzidis, Chief Marketing Officer of Novibet, commented: “We are very pleased to continue standing by Aris, a historic club that represents Greek football in Thessaloniki with authenticity and passion. The multi-year renewal of our collaboration confirms Novibet’s strategic commitment to actively support sports and to build long-term relationships of trust with clubs and fans, contributing meaningfully to the development of Greek football.” This partnership further reinforces Novibet’s dedication to investing in synergies that promote sports, its values, and the dynamic role of historic clubs both in Greece and abroad. With Novibet’s support, Aris FC continues its journey with the ambition to write golden chapters in its history, remaining a point of reference for Thessaloniki and Greek football overall.

Novibet and PAE Kalamata announce the beginning of their collaboration, with Novibet assuming the role of Main Sponsor of the team for the next two years. This new partnership is built on shared values such as passion for sports, commitment to effort, and support for the local community. The goal of both parties is to bring more young people to the stadiums and highlight football as a tool for development and engagement. Mr. Giorgos Prassas, President and Owner of PAE Kalamata, stated: “Our partnership with a powerhouse like Novibet is yet another strong guarantee and ally in our effort to bring Kalamata back to the first division. Our shared vision for growth, our mutual love for sports and what it stands for, as well as Novibet’s social initiatives, form a collaboration that goes beyond the four lines of the football pitch. As a club, we are especially pleased to embark on this journey together, one that is certain to be marked by success.” Mr. Christoforos Bozatzidis, Chief Marketing Officer of Novibet, said: “We are very pleased to begin our partnership with PAE Kalamata. This is a team with a clear vision for the future, and we are ready to support it every step of the way toward promotion. We want to be part of its progress—both on and off the field.” The new jersey of the “Black Storm”, featuring the Novibet logo prominently at its center, is officially presented through a dynamic video. The aim is for this partnership to expand beyond the pitch, with joint actions both on and off the field to follow shortly. Watch the video: here.

As part of its Corporate Social Responsibility program Giant Heart, Novibet has delivered a fully renovated children’s playground to the Municipality of Kifisia, continuing its meaningful contribution to the local community. Located at the intersection of Iras and Papandreou streets, the new playground was designed with a focus on safety, accessibility, and children’s joy. It features modern play structures and ergonomic installations that promote physical activity, social interaction, and imagination. This initiative is part of Novibet’s collaboration with the Municipality of Kifisia to upgrade local playgrounds, giving more children the opportunity to enjoy safe and creative play in public spaces. The inauguration event was attended by the Mayor of Kifisia, representatives of the Attica Region, and many local families. Games, activities, and special surprises for both children and adults turned the day into a celebration. Mayor of Kifisia, Mr. Vasilis I. Xypolytas, stated: “This project is particularly important for our residents. It enables the municipal authority to implement more interventions, faster, always prioritizing children and the social mission of the Municipality. Once again, it is evident in practice that the private sector—when there is honest and open dialogue—can meaningfully contribute to the city and society. On behalf of the Municipality of Kifisia, I would like to extend my sincere thanks to Novibet for its ongoing and substantial support.” Novibet’s Chief Marketing Officer, Christoforos Bozatzidis, noted: “Through the Giant Heart program, Novibet consistently invests in improving everyday life in local communities, following a strategic plan of social contribution with tangible and measurable impact. The new playground in Kifisia is not just a new facility—it is a space of joy, safety, and inclusive participation that belongs to all children.” Remaining true to its commitment to long-term social contribution with measurable impact, Novibet continues to be an active ally in initiatives that build a better tomorrow—for children and for everyone.

Novibet officially handed over a fully renovated football field to the citizens of Volos yesterday, as part of its Corporate Social Responsibility program Giant Heart, offering a contemporary venue for sports and youth development in the region. This project marks the 16th sports facility delivered under the Giant Heart initiative and proudly bears the name of international football player and program ambassador, Giannis Konstantelias, as an honorary tribute to his heritage and contribution to sports. The inauguration ceremony was attended by dozens of children and residents, who celebrated the creation of a new hub for athletic activity and inspiration for the city’s youth. The event culminated in interactive sports activities and games, with the participation of children from local academies and clubs. The Mayor of Volos, Mr. Achilleas Beos, expressed his gratitude in a brief speech: "This facility is a true jewel, a remarkable gift from Novibet to our city. It stands as a model to be emulated, and I sincerely hope that initiatives like this will inspire our children to embrace sports and build a healthier future. It would be a true privilege for our collaboration with Novibet to continue, as they have demonstrated genuine commitment to our local community. I extend my heartfelt thanks to them." Novibet’s Chief Marketing Officer, Mr. Christoforos Bozatzidis, stated: “The creation of modern sports infrastructure is a strategic priority for us at Novibet, especially when it is aimed at young children. Through Giant Heart, we continue to breathe life into spaces that nurture the dreams and ambitions of future generations. Today’s event in Volos fills us with joy and pride.” International footballer and Giant Heart Ambassador Giannis Konstantelias added: “Seeing children play on a field that bears my name, in the place where I was born and raised, fills me with emotion and pride. I hope this facility inspires children, just as I was inspired when I took my first steps. Special thanks to Novibet for helping me make this dream a reality.”