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Novibet and Aris FC are renewing their strategic partnership, extending their sponsorship agreement until 2030. Following two successful years of collaboration (2023–2025), Novibet will continue as the Main Sponsor of Aris FC, standing firmly by the “God of War” at every step of its journey. This new multi-year agreement is part of Novibet’s long-term strategy for sustainable investments in Greek sports, with a strong focus on Thessaloniki and the wider region, by supporting historic clubs that remain an integral part of local communities. As part of this collaboration, Novibet has already carried out important initiatives together with Aris FC, including support for social programs, responsible gaming campaigns, and fan-centered activities aimed at engaging the younger generations. The continuation of this partnership will be accompanied by a comprehensive plan of future initiatives, both locally and nationwide, further strengthening the club’s bond with society and highlighting the values of sports. Irini Karipidi, President & CEO of Aris FC, stated: “We are particularly delighted to renew our sponsorship agreement with Novibet until 2030. Novibet is a strategic partner of Aris FC, and our collaboration during the first two years has been truly successful. Over the next five years, our goal is to further develop joint initiatives, leaving behind not only an athletic but also a social and philanthropic footprint.” Christoforos Bozatzidis, Chief Marketing Officer of Novibet, commented: “We are very pleased to continue standing by Aris, a historic club that represents Greek football in Thessaloniki with authenticity and passion. The multi-year renewal of our collaboration confirms Novibet’s strategic commitment to actively support sports and to build long-term relationships of trust with clubs and fans, contributing meaningfully to the development of Greek football.” This partnership further reinforces Novibet’s dedication to investing in synergies that promote sports, its values, and the dynamic role of historic clubs both in Greece and abroad. With Novibet’s support, Aris FC continues its journey with the ambition to write golden chapters in its history, remaining a point of reference for Thessaloniki and Greek football overall.

Novibet and PAE Kalamata announce the beginning of their collaboration, with Novibet assuming the role of Main Sponsor of the team for the next two years. This new partnership is built on shared values such as passion for sports, commitment to effort, and support for the local community. The goal of both parties is to bring more young people to the stadiums and highlight football as a tool for development and engagement. Mr. Giorgos Prassas, President and Owner of PAE Kalamata, stated: “Our partnership with a powerhouse like Novibet is yet another strong guarantee and ally in our effort to bring Kalamata back to the first division. Our shared vision for growth, our mutual love for sports and what it stands for, as well as Novibet’s social initiatives, form a collaboration that goes beyond the four lines of the football pitch. As a club, we are especially pleased to embark on this journey together, one that is certain to be marked by success.” Mr. Christoforos Bozatzidis, Chief Marketing Officer of Novibet, said: “We are very pleased to begin our partnership with PAE Kalamata. This is a team with a clear vision for the future, and we are ready to support it every step of the way toward promotion. We want to be part of its progress—both on and off the field.” The new jersey of the “Black Storm”, featuring the Novibet logo prominently at its center, is officially presented through a dynamic video. The aim is for this partnership to expand beyond the pitch, with joint actions both on and off the field to follow shortly. Watch the video: here.

The leading GameTech company announces its first strategic partnership with a sports entity in Mexico, marking a new era in fan experience. As part of its global strategy, Novibet, the multi-award-winning international GameTech and digital entertainment company, has joined forces with Cruz Azul, one of the most iconic and historic football clubs in the country, thereby strengthening its presence in the region and betting on a passionate market undergoing digital transformation. Together with La Máquina, Novibet aims to establish itself as a key player in the Mexican sports ecosystem through a five-year agreement that includes branding on the chest and shoulder of the team’s jersey. The deal also features a series of initiatives designed to actively enhance the fan experience through the integration of technology, innovation, and entertainment, transforming the way Cruz Azul fans engage with the team they love. Novibet has already demonstrated its growth and strength in other major markets such as Brazil, Greece, and Ireland, where it has built partnerships with high-profile clubs in leagues like the Greek Super League and the Premier League. Mexico is the second-largest sports betting market in Latin America, only behind Brazil, where Novibet has already established strong partnerships in the region. In Mexico, over 80% of sports bets are placed on football, with Liga MX being the dominant force in the country's sports betting scene. Within this context, bringing Cruz Azul—one of the most traditional and influential teams in the country—into the Novibet family represents a natural and strategic alliance. This union paves the way for innovative activations and unique experiences that will transform every matchday, on and off the field, placing the fan at the heart of the action. "We are proud to partner with such an iconic club as Cruz Azul, whose legacy and passion for the sport align perfectly with our values of innovation, entertainment, and commitment to an elevated fan. This partnership not only strengthens our presence in Latin America—it also allows us to connect with millions of football fans in the country,” said Nikos Papadoglou, General Manager of Novibet. On this matter, Eng. Víctor Velázquez, president of CF Cruz Azul, stated: "The alliance with Novibet is great news. As I mentioned at the end of the Concacaf Champions Cup, we are committed to consolidating a team for the ages, and these partnerships allow us to move precisely in that direction. I am also very happy for the fans, who will benefit from great experiences and the best entertainment, hand in hand with our friends at Novibet." With this partnership, Novibet and Cruz Azul are not only celebrating their union but also the beginning of a new phase focused on innovation, fan engagement, and mutual growth in one of the world’s most passionate markets. What begins as a strategic collaboration promises to become a unique experience for the Celeste community and football fans throughout Mexico.

As the official betting partner of the NBA in Greece and Cyprus, Novibet brought the pulse of the NBA to Athens. The basketball event ‘3on3 Road to Glory’, organized by Novibet in collaboration with the NBA, was successfully held at the historic Fokianos Sports Park. For two full days (May 31 – June 1), the heart of Athens pulsed with NBA energy, offering unforgettable moments of competitive action and entertainment for basketball fans of all ages. The tournament was a true celebration of street basketball, blending the raw spirit of the game with the prestige of the NBA. A standout attraction was the presence of the Larry O’Brien Trophy, the iconic NBA championship trophy, which drew thousands of visitors eager to capture the moment with a photo. Adding to the excitement, Isaiah Thomas, the charismatic two-time NBA All-Star point guard, joined the event, signed autographs, posed for photos, and shared moments of inspiration with attendees. With over 400 participants and an impressive crowd turnout throughout the weekend, the event proved that basketball has the power to unite and inspire. The tournament served as yet another testament to the strategic partnership between Novibet and the NBA, sharing a common vision of promoting the sport and strengthening basketball culture in Greece.

Novibet, the official betting partner of the NBA in Greece and Cyprus, is launching the very first “3on3 Road to Glory”, a one-of-a-kind basketball tournament that brings the magic of the NBA to the heart of Athens at the Fokianos Sports Park. Novibet, as the official betting partner of the NBA in Greece and Cyprus, is hosting the “3on3 Road to Glory”, an innovative basketball event that blends the excitement of street basketball, with the glamour of the NBA, the world’s No #1 basketball league, on the weekend of May 31st – June 1st at Fokianos Sports Park. To further elevate the tournament experience, Novibet is bringing the official Larry O’Brien Trophy to Greece, and fans will have the chance to compete in front of the iconic NBA trophy, take photos with it, and get even closer to the thrilling world of the NBA. The tournament will be honored by the presence of Isaiah Thomas, one of the NBA’s most beloved and talented point guards of the modern era. A two-time All-Star, best known for his standout performances with the Boston Celtics and his relentless passion and tenacity on the court, Isaiah Thomas will be in Athens to attend the tournament, sign autographs, and enhance the experience for everyone at Fokianos Sports Park. More than just a competitive tournament, “3on3 Road to Glory” is an authentic NBA-style basketball event — a full-on experience crafted for true lovers of the sport, bringing the NBA’s magic right into the center of Athens for two unforgettable days. Register your team now on the tournament’s official website: https://www.roadtoglory.gr/ Build your team and step into the game!