Novibet proudly welcomes Vassilis Spanoulis as its new ambassador within the framework of its Corporate Social Responsibility program, Giant Heart. Through this strategic collaboration, the aim is to inspire the new generation with the values of perseverance, authenticity, and personal growth. The partnership is sealed with the new tagline: “Actions that make a difference”, which premieres tomorrow through the program’s new campaign.

The philosophy of Novibet’s Giant Heart program—rooted in authentic contribution and the recognition of efforts that truly make a difference—perfectly aligns with the personal narrative of Vassilis Spanoulis. One of the most iconic figures in Greek and European basketball, he is defined not only by his titles and distinctions but by the way he achieved them: with passion, hard work, and unwavering belief in his abilities.

Through this collaboration, Vassilis Spanoulis emerges not only as a model of discipline and a winner’s mentality, but also as a mentor for a new era, inviting the younger generation to believe in the actions that, beyond the shine of trophies, define a true champion.

Elona Poukamisa, Head of PR, CSR & Corporate Communications at Novibet, stated: “Vassilis Spanoulis is not only a sports legend but also a living symbol of the strength that comes from believing in ourselves and embracing authenticity in every step. By welcoming him into the Giant Heart family, we aim to share the message that our actions – whether small or big – are the ones that truly make a difference.”

Vassilis Spanoulis, International Coach, commented: “For me, success is not measured only by titles, but by the actions that leave a positive mark on the people around us. Through my collaboration with Novibet’s Giant Heart, I want to pass on to the younger generation the message that perseverance, authenticity, and giving back are values that can truly make a difference.”

The core of the new campaign that marks the beginning of this partnership is based on the protagonist’s personal journey: filled with silent victories, endless training sessions, and countless small decisions that ultimately led him to the top. The film takes us to his natural environment—the court—shedding light on the unseen moments that shape the character of a true leader.

By highlighting positive role models and creating tangible actions that strengthen society as a whole, the inclusion of Vassilis Spanoulis in Giant Heart significantly enhances the program’s mission, further reinforcing its social impact and value.

👉 Watch the campaign film here: https://www.youtube.com/watch?v=ZkRgebfA6qk