Novibet received three major accolades at this year’s Dime - Digital Media Awards, reaffirming its strong presence in the digital content and social media landscape. These awards further solidify the company’s position as a pioneer in digital communication, with targeted practices that combine innovation and authenticity, strengthening the brand's relationship with its audience.

Specifically:

• Gold award in the category Best Use of TikTok, for its dynamic and flexible content strategy that leveraged authentic storytelling, interactive challenges, and collaborations with popular creators. Novibet’s TikTok channel surpassed 49,000 followers and 24 million views, redefining Gen Z’s connection with sports and entertainment.
• Silver award in the category Best Use of YouTube, for a channel with over 100,000 subscribers offering a consistent stream of original informational and entertainment programming. The content strategy enhances audience engagement, connecting sports with broader themes.
• Bronze award in the category Best Use of Facebook, for a comprehensive strategy across Facebook and Instagram that utilizes data insights, consistent brand storytelling, and high-performing content. The result was over 106 million impressions and a 296% increase in followers.

Elena Barba, Director of Marketing Communication at Novibet, stated:

"We are very proud of our distinctions at this year’s Dime Awards. They are a recognition of our team’s creativity and consistency. At Novibet, we believe in the power of content and connecting with our audience in an authentic way. We give space to our team’s ideas, encourage initiative, and invest in content that constantly evolves."

These three distinctions further highlight Novibet’s recognition as one of the most innovative brand storytellers in sports marketing. At the same time, they affirm the company’s ability to develop communication platforms that combine technology, creativity, and genuine audience connection.