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Novibet takes a stand on World Stray Animals Day through the Giant Heart program
April, 2025
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In recognition of World Stray Animals Day on April 4, Novibet stays true to its unwavering commitment to animal welfare through Giant Heart, its social contribution program. With a series of targeted actions in Athens and Thessaloniki, the Novibet extended vital support to animal welfare organizations, shelters, and care programs. These efforts included infrastructure improvements, as well as support for sterilization and adoption initiatives—reinforcing Novibet’s ongoing dedication to the wellbeing of stray companion animals.

'A Little Shelter' – Turning Support into Action, and Action into Impact

In partnership with the organization A Little Shelter, which had suffered significant damage due to extreme weather conditions, Novibet undertook extensive restoration works through the Giant Heart program to strengthen and enhance the shelter's infrastructure. With a focus on ensuring the safety, cleanliness, and dignity of the animals' living environment, substantial improvements were made to support the facility’s functionality and resilience against future challenges. During the visit, Novibet employees joined forces with shelter staff to design and paint a heartfelt mural in celebration of animal companionship—transforming the initiative into a celebration of creativity and compassion.

Novibet Teams Up with Aris Thessaloniki and Argos Animal Welfare Association for the Strays of Thessaloniki

Driven by a shared sense of love and respect for animals, Novibet collaborated with the Aris Thessaloniki football club and the local Argos Animal Welfare Association to implement a sterilization program focused on stray animals—particularly the cats residing at the club’s training center and surrounding areas. This initiative plays a key role in controlling the local stray population and ensuring their health and well-being.

Make it Pawsible – A Meaningful Contribution to Our Most Loyal Friends

Through the Giant Heart program, Novibet also supported the Make it Pawsible initiative, in collaboration with the football club Atromitos Athens, through a targeted donation to bolster the organization’s vital work. This support helps cover the costs of food, medical care, and general upkeep for the animals sheltered at the facility.