As the official betting partner of the NBA in Greece and Cyprus, Novibet brought the pulse of the NBA to Athens.

The basketball event ‘3on3 Road to Glory’, organized by Novibet in collaboration with the NBA, was successfully held at the historic Fokianos Sports Park. For two full days (May 31 – June 1), the heart of Athens pulsed with NBA energy, offering unforgettable moments of competitive action and entertainment for basketball fans of all ages.

The tournament was a true celebration of street basketball, blending the raw spirit of the game with the prestige of the NBA. A standout attraction was the presence of the Larry O’Brien Trophy, the iconic NBA championship trophy, which drew thousands of visitors eager to capture the moment with a photo.

Adding to the excitement, Isaiah Thomas, the charismatic two-time NBA All-Star point guard, joined the event, signed autographs, posed for photos, and shared moments of inspiration with attendees. With over 400 participants and an impressive crowd turnout throughout the weekend, the event proved that basketball has the power to unite and inspire.

The tournament served as yet another testament to the strategic partnership between Novibet and the NBA, sharing a common vision of promoting the sport and strengthening basketball culture in Greece.