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Novibet, the official betting partner of the NBA in Greece and Cyprus, is launching the very first “3on3 Road to Glory”, a one-of-a-kind basketball tournament that brings the magic of the NBA to the heart of Athens at the Fokianos Sports Park. Novibet, as the official betting partner of the NBA in Greece and Cyprus, is hosting the “3on3 Road to Glory”, an innovative basketball event that blends the excitement of street basketball, with the glamour of the NBA, the world’s No #1 basketball league, on the weekend of May 31st – June 1st at Fokianos Sports Park. To further elevate the tournament experience, Novibet is bringing the official Larry O’Brien Trophy to Greece, and fans will have the chance to compete in front of the iconic NBA trophy, take photos with it, and get even closer to the thrilling world of the NBA. The tournament will be honored by the presence of Isaiah Thomas, one of the NBA’s most beloved and talented point guards of the modern era. A two-time All-Star, best known for his standout performances with the Boston Celtics and his relentless passion and tenacity on the court, Isaiah Thomas will be in Athens to attend the tournament, sign autographs, and enhance the experience for everyone at Fokianos Sports Park. More than just a competitive tournament, “3on3 Road to Glory” is an authentic NBA-style basketball event — a full-on experience crafted for true lovers of the sport, bringing the NBA’s magic right into the center of Athens for two unforgettable days. Register your team now on the tournament’s official website: https://www.roadtoglory.gr/ Build your team and step into the game!  

In recognition of World Stray Animals Day on April 4, Novibet stays true to its unwavering commitment to animal welfare through Giant Heart, its social contribution program. With a series of targeted actions in Athens and Thessaloniki, the Novibet extended vital support to animal welfare organizations, shelters, and care programs. These efforts included infrastructure improvements, as well as support for sterilization and adoption initiatives—reinforcing Novibet’s ongoing dedication to the wellbeing of stray companion animals. 'A Little Shelter' – Turning Support into Action, and Action into Impact

In partnership with the organization A Little Shelter, which had suffered significant damage due to extreme weather conditions, Novibet undertook extensive restoration works through the Giant Heart program to strengthen and enhance the shelter's infrastructure. With a focus on ensuring the safety, cleanliness, and dignity of the animals' living environment, substantial improvements were made to support the facility’s functionality and resilience against future challenges. During the visit, Novibet employees joined forces with shelter staff to design and paint a heartfelt mural in celebration of animal companionship—transforming the initiative into a celebration of creativity and compassion.

Novibet Teams Up with Aris Thessaloniki and Argos Animal Welfare Association for the Strays of Thessaloniki

Driven by a shared sense of love and respect for animals, Novibet collaborated with the Aris Thessaloniki football club and the local Argos Animal Welfare Association to implement a sterilization program focused on stray animals—particularly the cats residing at the club’s training center and surrounding areas. This initiative plays a key role in controlling the local stray population and ensuring their health and well-being.

Make it Pawsible – A Meaningful Contribution to Our Most Loyal Friends

Through the Giant Heart program, Novibet also supported the Make it Pawsible initiative, in collaboration with the football club Atromitos Athens, through a targeted donation to bolster the organization’s vital work. This support helps cover the costs of food, medical care, and general upkeep for the animals sheltered at the facility.

Novibet has been distinguished as one of Europe’s fastest-growing companies, securing the 140th position in the prestigious FT1000: Europe’s Fastest Growing Companies 2025 list, compiled by the Financial Times in collaboration with Statista. This significant recognition places Novibet, a leading GameTech company, among the elite group of businesses shaping the future of the European economy. Ranking in the top 10% of companies with the highest Compound Annual Growth Rate (CAGR) for the period 2020–2023, Novibet’s inclusion in the FT1000 list highlights its consistent upward trajectory and strong international orientation. Commenting on this achievement, Novibet CEO George Athanasopoulos stated: "Our distinction in the Financial Times FT1000 list marks an important milestone for everyone at Novibet. It reflects our collective effort, our ongoing investment in innovation, our commitment to a financially sustainable growth model, and the multiplier effect of inclusive teams built on equal opportunities and a culture of excellence. This recognition empowers us and reinforces our responsibility to continue evolving with consistency, creativity, and vision." With a global team of over 1,000 people and offices in Greece, Malta, Brazil, and Mexico, Novibet has achieved remarkable growth on the international stage in just a few years—a growth journey that has not gone unnoticed within the global business community. In an ever-evolving landscape, this recognition serves as a strong affirmation of Novibet’s strategic vision, unwavering commitment, and sustained growth. Simultaneously, it marks a pivotal milestone that propels the company into its next phase of development—driven by a clear strategic direction, global aspirations, and a continued focus on both technological innovation and product excellence.

Since May 2021, the Giant Heart, Novibet's social responsibility initiative, has embarked on an admirable journey full of actions embodying the essence of social contribution. With a profound sense of responsibility, the Giant Heart has left its positive mark on Greek society. True to its values, it highlights the power of solidarity and love through actions focused on Sports, Society, and the Protection of Stray Animals. Sports The Giant Heart recognizes the invaluable role of sports in shaping character and strengthening community bonds. Since its inception, the initiative has renovated fifteen sports facilities, providing modern and safe spaces to support and nurture young athletes. Moreover, eleven football academies have received significant support, giving hundreds of young people the opportunity to develop their skills and pursue their dreams in sports. Additionally, the "A Ball for Every Child" program has distributed over 1,000 balls to children, filling neighborhoods and schoolyards with joy, motivation, and inspiration. Society Social contribution lies at the heart of the Giant Heart's mission, born to address the real needs of people and communities. Over four years, the initiative has implemented more than fifty social contribution actions, bringing meaningful and positive changes to vulnerable groups. At the same time, eighteen organizations, recognized for their social work, have been supported through Giant Heart’s efforts. Through collaborations with eighteen municipalities across Greece, the initiative has assisted local needs, providing support to over 10,000 individuals. Protection of Stray Animals The Giant Heart’s care extends beyond people; it also embraces our most vulnerable friends, stray animals. To date, more than 1,000 stray animals have received care, food, and protection. Additionally, fifteen special wooden shelters have been created in various cities to house and feed stray animals. With these actions, the Giant Heart demonstrates its dedication to harmonious coexistence with all living creatures, fostering a culture of responsibility and care. The Values Guiding the Giant Heart The Giant Heart serves as a living example of the power of humanity and collective action. Since day one, the initiative has bridged the gap between community needs and the strength that emerges from collaboration. Through actions that inspire, mobilize, and empower, the Giant Heart cultivates a legacy of social solidarity that endures. Looking toward the future, and with program ambassadors Kostas Tsimikas, Giannis Konstantelias, and Thomai Vardali, Novibet is committed to strengthening and expanding the Giant Heart’s efforts. The vision is clear: to positively impact even more lives, empower communities, and create a world filled with hope, solidarity, and equal opportunities for all.

The National Basketball Association (NBA) and Novibet – a leading online gaming operator– announce a multiyear collaboration that makes Novibet the league’s first official betting partner in Greece & Cyprus. Through the collaboration, Novibet will offer an authentic gaming experience to fans in Greece, access to official NBA merchandise, and will be featured across the NBA’s localized social and digital media channels in Europe. Novibet will also serve as presenting partner of a localized version of NBA Pick‘Em: Bracket Challenge, one of the NBA’s free-to-play prediction games, host local fan events, and provide select fans with the opportunity to attend live NBA games in the U.S., bringing Greek fans to get closer to the game. Novibet and the NBA will also promote responsible betting and collaborate on best-in-class practices to protect the integrity of NBA games. “This collaboration allows us to elevate the audience’s excitement about the NBA and provide fans in Greece with unique entertainment opportunities that celebrate the spirit of basketball,” said Novibet Owner Rodolfo Odoni. “As NBA basketball continues to grow into one of the most popular sports in Greece, captivating fans with its gripping action and vibrant culture, this collaboration represents a significant milestone for our organization. Novibet will integrate NBA branding into our platforms, delivering our users a premium and immersive experience. Basketball is more than a game; it’s a celebration of community, competition, and the pursuit of excellence. We look forward to this exciting journey ahead, starting from today.” “The passionate NBA fans in Greece will now have even more opportunities to follow and connect with their favorite teams and players,” said NBA Vice President, International Gaming & Data Ventures, Kuljeet Sindhar. “With the 2024-25 NBA season fast approaching, we look forward to working with Novibet to engage Greek fans in new and creative ways.” Fans in Greece will be able to watch the 2024-25 season live on NBA League Pass, the league’s premium live game subscription service available via the NBA App. For more information about the NBA, fans in Europe can visit @NBA on Facebook and follow @NBA on X and @NBAEurope on Instagram. Fans can also download the NBA App for news, updates, scores, stats and videos and purchase the latest NBA merchandise at NBAStore.eu.