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In recognition of World Stray Animals Day on April 4, Novibet stays true to its unwavering commitment to animal welfare through Giant Heart, its social contribution program. With a series of targeted actions in Athens and Thessaloniki, the Novibet extended vital support to animal welfare organizations, shelters, and care programs. These efforts included infrastructure improvements, as well as support for sterilization and adoption initiatives—reinforcing Novibet’s ongoing dedication to the wellbeing of stray companion animals. 'A Little Shelter' – Turning Support into Action, and Action into Impact

In partnership with the organization A Little Shelter, which had suffered significant damage due to extreme weather conditions, Novibet undertook extensive restoration works through the Giant Heart program to strengthen and enhance the shelter's infrastructure. With a focus on ensuring the safety, cleanliness, and dignity of the animals' living environment, substantial improvements were made to support the facility’s functionality and resilience against future challenges. During the visit, Novibet employees joined forces with shelter staff to design and paint a heartfelt mural in celebration of animal companionship—transforming the initiative into a celebration of creativity and compassion.

Novibet Teams Up with Aris Thessaloniki and Argos Animal Welfare Association for the Strays of Thessaloniki

Driven by a shared sense of love and respect for animals, Novibet collaborated with the Aris Thessaloniki football club and the local Argos Animal Welfare Association to implement a sterilization program focused on stray animals—particularly the cats residing at the club’s training center and surrounding areas. This initiative plays a key role in controlling the local stray population and ensuring their health and well-being.

Make it Pawsible – A Meaningful Contribution to Our Most Loyal Friends

Through the Giant Heart program, Novibet also supported the Make it Pawsible initiative, in collaboration with the football club Atromitos Athens, through a targeted donation to bolster the organization’s vital work. This support helps cover the costs of food, medical care, and general upkeep for the animals sheltered at the facility.

Since May 2021, the Giant Heart, Novibet's social responsibility initiative, has embarked on an admirable journey full of actions embodying the essence of social contribution. With a profound sense of responsibility, the Giant Heart has left its positive mark on Greek society. True to its values, it highlights the power of solidarity and love through actions focused on Sports, Society, and the Protection of Stray Animals. Sports The Giant Heart recognizes the invaluable role of sports in shaping character and strengthening community bonds. Since its inception, the initiative has renovated fifteen sports facilities, providing modern and safe spaces to support and nurture young athletes. Moreover, eleven football academies have received significant support, giving hundreds of young people the opportunity to develop their skills and pursue their dreams in sports. Additionally, the "A Ball for Every Child" program has distributed over 1,000 balls to children, filling neighborhoods and schoolyards with joy, motivation, and inspiration. Society Social contribution lies at the heart of the Giant Heart's mission, born to address the real needs of people and communities. Over four years, the initiative has implemented more than fifty social contribution actions, bringing meaningful and positive changes to vulnerable groups. At the same time, eighteen organizations, recognized for their social work, have been supported through Giant Heart’s efforts. Through collaborations with eighteen municipalities across Greece, the initiative has assisted local needs, providing support to over 10,000 individuals. Protection of Stray Animals The Giant Heart’s care extends beyond people; it also embraces our most vulnerable friends, stray animals. To date, more than 1,000 stray animals have received care, food, and protection. Additionally, fifteen special wooden shelters have been created in various cities to house and feed stray animals. With these actions, the Giant Heart demonstrates its dedication to harmonious coexistence with all living creatures, fostering a culture of responsibility and care. The Values Guiding the Giant Heart The Giant Heart serves as a living example of the power of humanity and collective action. Since day one, the initiative has bridged the gap between community needs and the strength that emerges from collaboration. Through actions that inspire, mobilize, and empower, the Giant Heart cultivates a legacy of social solidarity that endures. Looking toward the future, and with program ambassadors Kostas Tsimikas, Giannis Konstantelias, and Thomai Vardali, Novibet is committed to strengthening and expanding the Giant Heart’s efforts. The vision is clear: to positively impact even more lives, empower communities, and create a world filled with hope, solidarity, and equal opportunities for all.

Novibet delivered two newly renovated basketball and football courts in the Kifisia Workers' Housing area in Athens, Greece. These are the 14th and 15th sports facilities reconstructed under Novibet's Giant Heart program. The basketball court renovations included the installation of an acrylic flooring base, new certified Olympic-standard basketball hoops, and a vibrant color redesign matching the Giant Heart’s theme. Adjacent to the basketball court, a brand-new football field was created in a previously unused space, bringing together two of the most beloved sports. Christoforos Bozatzidis, Chief Marketing Officer, Novibet, commented: “We are delighted to bring to life the two new Giant Heart courts in the Kifisia Workers' Housing area, which are now a meeting point for residents and children of the neighborhood. These courts are a milestone for Novibet, as it’s the first time we deliver facilities for both sports (football & basketball), further enriching the city’s athletic life.”

Novibet, through its social contribution initiative, Giant Heart, is actively assisting in the multi-faceted support of those affected by the fires of August, collaborating with three recognized organizations. With a strong sense of responsibility and solidarity towards the communities impacted by the devastating fires of the summer of 2024, Novibet and Giant Heart are implementing a comprehensive humanitarian aid program, in cooperation with three significant entities. The goal of the program is the immediate relief and long-term healing of the wounds left behind by the fires, with actions aimed at supporting both citizens and animals. In collaboration with the Panhellenic Association of Volunteer Firefighters, Novibet made a significant donation for the purchase of specialized rescue equipment for the needs of the Volunteer Fire Brigade of Penteli and the implementation of training programs, aimed at enhancing the skills of volunteer firefighters in critical areas such as rope rescue and first aid. This initiative aims to strengthen the operational readiness of the volunteer firefighters, members of the Panhellenic Association of Volunteer Firefighters, and to more effectively respond to future emergencies. At the same time, through the Giant Heart #Novipet pillar, Novibet reached out to the non-profit organization Dogs' Voice, to relieve the animals affected by the recent fires. The company provided substantial financial support to cover the immediate needs of 34 animals rescued from the flames and housed in the organization's facilities. Additionally, Novibet covered the accommodation expenses for 4 animals requiring specialized care. Lastly, to offer tangible support to the fire-affected families whose homes were completely destroyed, the firefighters, and volunteers who were on the ground from the very beginning, Giant Heart collaborated with the organization Humanity Greece, contributing to the 24-hour provision and distribution of long-lasting food items and fresh meals for 240 fellow citizens in the affected areas of Rafina, the Varnava Community, Penteli, and Marathon. "Supporting vulnerable social groups and protecting the rights of stray animals are fundamental values for Novibet. Through Giant Heart, we join forces with organizations that work tirelessly to restore the areas affected by this year’s fires. We aim for immediate relief and long-term restoration, sending a message of solidarity and hope to our fellow citizens," states Maria Kalapotharakou, Head of Corporate Communication & Public Relations at Novibet. Through these actions, Novibet reaffirms its commitment to being present in critical moments, offering help and multi-faceted support to local communities across the country.

Novibet proudly celebrates 3 years of the Giant Heart initiative, a social contribution project that has implemented numerous actions with a significant positive impact on society, especially for the younger generation. With a vision of building a better future through activities that promote the value of sports, support vulnerable social groups, and protect the rights of stray companion animals, Giant Heart has managed to support over 40 social actions to date. 2021 / With international basketball player Giannis Antetokounmpo as its ambassador, Giant Heart took its first significant steps, with its first major action being the practical support of those affected by the fires in Attica and Evia. 2022 / Dynamically continuing its social activities in 2022, Giant Heart initiated the implementation of a very robust program for upgrading municipal sports facilities throughout Greece, which continues to this day. From the first year of the program’s operation, 9 soccer fields were upgraded and handed over to local communities across the country. At the same time, and always with a focus on social contribution, the Giant Heart supported 15 organizations with widely recognized social work in 2022. 2023 / Giant Heart grows and expands its activities even further. In addition toupgrading 5 more fields and adding football players Kostas Tsimikas and Giannis Konstantelias to its team of ambassadors, Giant Heart continued to demonstrate its commitment to social contribution. It provided tangible support to the residents of Thessaly who were affected by extreme weather events and inaugurated the new action pillar #Novipet for the protection of stray companion animals. Fast forward to today, Giant Heart further strengthens its social work with the initiative “A Ball for Every Child”, giving many children their first professional football and distributing smiles and lifelong memories, along with Giant Heart Ambassador Kostas Tsimikas. The initiative aims to foster a love for sports and team play and create positive role models for young aspiring athletes who want to pursue their dreams. An important moment in the journey of Giant Heart is the inclusion of Thomai Vardali, the first female Ambassador of Giant Heart, bringing women’s football and female inclusion and empowerment in sports to the forefront. At the same time, as part of its ongoing support for local communities, two new fields in the Kifisia Workers’ Housing area are already under reconstruction. Additionally, Giant Heart continues to support stray companion animals through a series of actions, including collaboration with Athens Happy House, which significantly contributes to the care of stray animals.